Business Start-Up and Expansion Research

This is market analysis which can give you specific facts and figures about your market.. Use this to help quantify your market in your business plan or funding application:

- What is the size of your market?
- Who are the companies already operating in it?
- What is the level of opportunity available to you?
- Does your strategy fit the market?

Knowing and understanding your competitors is crucial. To help you with this, KnowledgeWorks carries out:

• Strategic competitor analysis
• Product and price comparisons

Some recent examples are:

Competitor Analysis of the mortgage market: Direct comparisons of all elements of service provision, strategy, innovation and success/failure patterns.
Feasibility study for online training software: We examined the market to see how competitive whether competition was strong in this market, what customers are currently demanding, and the potential partner strategies for market entry.
Competitor Analysis Profiles of Banks in Ireland: Short, easy to read profiles providing all the key information on strengths, histories, ownership and possible future strategies of banks in Ireland.

KnowledgeWorks has researched a huge variety of niches, markets and business sectors, but we hold significant expertise in the following areas:

• Financial services
• Internet and Internet based technologies
• E-Payments including cards, both B2B and B2C
• Residential and Commercial Property Markets

Excellence in customer service is vital to compete effectively in today's challenging markets. Mystery shopping is an effective tool to allow organisations to evaluate whether customers are acutally receiving excellent customer service at all times.

KnowledgeWorks will work with you to devise an appropriate plan for mystery shopping, evaluating all aspects of your customer's interaction with your organisation.

As always, the results of our research will be actionable, in a format which will allow you to use the information effectively and bring about change where needed.